Tuesday, 12 April 2011

Panda Supermarket

 Company background:
    One of Savola’s corporations group is The United Azizia Panda Company and now days ,it considers being  one of the largest Saudi companies in the Kingdom of Saudi Arabia. Panda has been established in 1979 when its first branch was opened in Riyadh. Since then, the company has been focusing its effort to expand for reaching the needs of all the customers all around the Kingdom of Saudi Arabia and to offer them the best service while offering competing  prices. Panda directs and controls the work of a chain that consists of 100 supermarkets branch and hypermarkets inside and outside the Kingdom of Saudi Arabia. In addition, Panda takes on board 10000 employees. It has gone beyond its enlarging plans and its Saudi limits to reach the United Arabic Emirates when it has opened its HyperPanda in the city of Dubai, and by doing that it proves that it has started its widening plans on regional and national territories. By the year 2012, Panda will hopefully have more than 125 branches and 20000 employees that provide the service to its clients. Moreover, Panda had a merge with the Giant stores in 2008 in order for a larger group of consumers to benefit from this fusion by following the same plan and improving its client service. In addition, what distinguish Panda’s markets are the products that hold the name of the commercial brand “Panda”. And these are merchandises that are growing day after day and they have become one of the special choices for the clients. These products are characterized with high quality, competing prices and diversity that satisfy all the customers’ needs.( an email from Mr. Yahaya alsaggaf, 12/3/2011)

-Pnada Current Market 
Now days , Panda is considered as the largest retail food chain series in the Kingdom of Saudi Arabia. it has a noticeable growth over the coming year. Therefore, their branches are everywhere in the cities of  the Kingdom of Saudi Arabia. in the other word, it covers most of the areas especially the living areas around the main cities of the Kingdom of Saudi Arabia. Indeed, it is now number one option or choice of most of the residents of the Saudi Arabia where customers conveniently shop. Panda today is concentrating on providing its services to most of the cities around the kingdom of Saudi Arabia with the focus on the booming economics due to the high competition .
-The IT/ IS (system) that is implemented in Panda Company , are the retail food which is the main task of this company and also we will look for many things like customer  services. 
                            -------------------------------------------------------------------
-Project Planning + Task Scheduling

There are many tasks that will be implementing in Panda company , they are as the following  :-
1) I will have a strategy that calls" SWOT analysis which considered as  a strategic planning method used to evaluate Strengths, Weaknesses, Opportunities, and Threats involved in a project or  business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective."[1]
2) Another Strategy will be implemented which is "Porter’s five forces". it is a method used to define the five forces that design or  shape every business industry. Therefore, it is used to  determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven down to zero.[1]b
3) Business future strategy :. The future strategy plan is including the solutions like Improve the marketing department, Build big warehouses, Create a comity specialized in social issues, Measure the quality regularly and Get some independency in supplying.

4) IT Posistion :- needs to improve in many ways.
---------------------------

i will  mostly use these (Email interview observation,books/internet research) to finish my research 






No comments:

Post a Comment